victorias blog

Newspapers have to use different ways to make money as people can now access them online for free, meaning thst less people are going out and buying them. Ways of doing this include: Pop up ads Clickbait Stationary ads Subscription: Donation Articles that have bee paid for or sponsered Collecting cookies:

Left wing - Believe that the governments job is to create and force equality between people as some people NEED it. They support state education , immigration , the NHS and that any crime that has been committed is simply because society has failed to help those who need it. They also believe that education is better than a punishment for those who have committed a crime as it is more likely to reduce crime. Right wing - Believe that the governments job is to create opportunity and encourage competition by rewarding those who succeed in life and not helping those who don't as it is your fault you have not succeeded. They support private education and healthcare. They also believe that crimes are committed by people who chose to be that way, therefore them being punished will help reduce crime for anyone else. Democrat  - Believe in and uphold government by the people. They have a big emphasis on community and believe that everyone in society is responsible for each other Republica...

Diversity - or the lack of it in Hollywood For a while the film industry has been accused of being too white, too straight, too american, too male, too narrow 2023 Sag- Africa strikes - people of color were saying they were not being represented or paid fairly enough Representation and diversity have become a huge challenge for Disney Shang Chi made with a majority Asian cast with an Asian director - better than shoving people into a scene for more diversity #OscarsSoWhite Snow White Remakes - A safe way of making a profit on a film with a "built in" audience - Introducing new audience to old stories - A chance to show how diverse the company is now - Women of color as main character - "as white as snow" - Made Snow White a lot more independent - CGI "magic people" - Prince character change - addresses stereotype of girls needing to be saved  - Colorblind casting - Snow White less domestic role - challenging female stereotypes

 MCU - Marvel cinematic universe  Disney bought MCU in 2009 which has many rising films such as iron man, the hulk.  Sony had the chance to buy to almost every marvel character for $25 million but only bought spider man for $7 million Key Macro Facts 1.  Marvel cinematic universe 2. Was worth $4 billion when they bought it 3. Worth $54 million 4. Spiderman copyright 5. Have cross media convergence such as TV shows, video games -  every product promotes the next product - self marketing machine 6. 6 phases 7. phase 3 ended with end game in phase 4 its viewership started to decline - Shang Chi is the start of phase 4 Shang Chi Trailer Typical: - CGI - Action heavy Not typical: - Proper in depth representation - Chinese culture/ immigrant experience - Character driven - £432 million worldwide box office - 1973 comics inspired by Bruce Lee - The villain was called the mandarin and a lot of Chinese people thought it was a stereotype -The ten rings that gave him his p...

 "By the year 2050 - as cultural sensitivities continue to shift - all old Disney movies will be 26 seconds lost" People are becoming too sensitive about Disney films Unconsentual kiss, dwarfs What happened next? Massive growth With expansion there becomes a lack of quality control(Walt hated this idea) Walt dies half way through jungle book in 1966

  Ownership - the 4 key groups of people who own newspapers 1. DMGT(The Daily Mail General Trust). - Owned by Viscount Rothmere - Daily Mail, Mail on Sunday, Metro, i 2. News International - Owned by Rupert Murdoch - The Sun, The Telegraph, Sunday Times 3. Reach PLC - Daily Mirror, Sunday Mirror, The people, The Daily Express - Left and right wing newspapers 4. The Scott Trust - The Guardian and The Observer Audiences and Newspapers Newspapers target specific audiences based on their political leaning. For example, a Tory is more likely to pick up a newspaper from The Daily Mail, and someone from Labour is more likely to pick up a newspaper from The Daily Mirror. 20 years ago, over 9 million copies of newspapers were being sold each day. This was because they were only printed out and you could not get them online, so this was the only way that people could access the media each day and know what is going on around the world. Now, under 3 million copies of newspapers are being sold...

  Marketing Technicolor His first feature film Animated full length feature film Multiplane camera technology Adapted from a classic Snow White still in top 30 despite not having access to biggest countries in the world. Re releases in the world war 2 period 1952,1958,1967,1975,1983,1987,1993 1. Vinyl 2. VHS tape 3. DVD 4. 4K ultra HD 5. CD - 2022 80th anniversary 6. Laser Disc 7. Blue ray 8. Disney+ - 2019/2020 - successful due to pandemic - vertical integration - 128mil subscribers 9. Merchandise - VHS= free dopey toy Vault Disney - artificially constrain supply - creates exclusivity and demand

 The multiplane camera It is a motion picture used in traditional animation to create a sense of depth and realism by shooting through multiple layers of artwork. Makes cartoons more realistic and enjoyable Used in further length cartoons These layers such as backgrounds, are moved at different speeds and distances from the camera, creating a parallax effect where objects in the background move slower than objects in the foreground. Rotoscoping A technique where they used to trace over live action footage by frame creating more realistic animation. This allowed artist to make it more realistic or to cut objects from original scene and to add special effects Cells A transparent sheet where characters all move in elements and are drawn on with ink and painted on the reverse side For Snow White, animations created nearly 2 million drawings. This technique reduced the amount of drawing and painting required for each frame. Traditional frames per second is 24 cells Technicolor Getting p...

British newspaper often make a comment on newspapers instead of stating a fact and reporting it. Most of the British media is right wing, conservative supporting. They always make comments about the media that they do not agree with. If they are commenting on media instead of reporting it, you will reach a larger audience with people who will ahve similar opinions to you.

  Changes Live action - remakes Colour change Quality is better Logo has changed Stories have changed Cultural representation Franchised - theme parks, toys , merch Tech - CGI Horizontal acquisitions 1. Walt + Roy - Walt Disney studios - family business - 3 short films  2. Oswald didn't own the copyright - lost animators + funding - Disney learned lesson 3. Steamboat willy - synchronized sound - sound foley 4. Silly symphonies - technical  5. Creates snow white - First feature length animation 6. Disney world - franchised  7. Disney grew - horizontal and vertical integration  Snow white 1. Evil queen is jealous of snow white because she has skin as white as snow - negative representation towards people of color. 2. Features 7 dwarfs - negative representation of dwarfs / little people - doc , sleepy , sneezy , bashful , happy , dopey , grumpy - dirty, flabby, lazy, shifty , awful  3. Woken from slumber by true loves first kiss - Gender power imbalance, issue...

  Patterns and trends Repeated actors - DiCaprio , Tatum , Leto , Swift , White - Sells tickets, established fan bases - trust Sequels Seasonal releases - holiday timing Franchise adaptations Animation for kids Repeated directors Repeated genres Hesmondhalgh - repetition reduces risk Remakes Film industry is dominated by the big 5 distributors Big 5 1. Disney 2. Warner bros 3. Paramount 4. Universal 5. Sony Film industry 1920s to 1960s - golden age  1920s - industry has become more risk averse Divide between mainstream companies and independent companies Largest independents - Lionsgate, Amazon , Dreamworks Small studios - co productions allow funding Countries offer incentives to production companies  Development - idea creation/ script writing Pre production - pitching to other studios, director Production - filming , hiring , set location Post production - editing , sound Distribution - marketing , consumption Distribution and marketing Teasers/ trailors - snow white...