Disney + Snow White Intro

 Changes

  • Live action - remakes
  • Colour change
  • Quality is better
  • Logo has changed
  • Stories have changed
  • Cultural representation
  • Franchised - theme parks, toys , merch
  • Tech - CGI
  • Horizontal acquisitions
1. Walt + Roy - Walt Disney studios - family business - 3 short films 
2. Oswald didn't own the copyright - lost animators + funding - Disney learned lesson
3. Steamboat willy - synchronized sound - sound foley
4. Silly symphonies - technical 
5. Creates snow white - First feature length animation
6. Disney world - franchised 
7. Disney grew - horizontal and vertical integration 

Snow white
1. Evil queen is jealous of snow white because she has skin as white as snow - negative representation towards people of color.
2. Features 7 dwarfs - negative representation of dwarfs / little people - doc , sleepy , sneezy , bashful , happy , dopey , grumpy - dirty, flabby, lazy, shifty , awful 
3. Woken from slumber by true loves first kiss - Gender power imbalance, issues with consent

Snow White - key facts

6 mil - box office opening weekend
1:23:00 - how long it was 
1 - 1 man with a vision
418 mil - total revenue 
1.5 mil - end budget
1812 - Grim brothers - original story - hesmondhalgh repetition to reduce risk

Walt received a special Oscar in 1939 for the achievement of Snow White - it had 7 mini Oscars on it to show how huge the film was.

  • Number 1 animated film of all time
  • Adapted into Disney's first musical
  • Snow White ride at Disney land - ongoing legacy
The creation of Snow White
1. Brothers grim idea
2. Getting inspired by silent film
3. Pitching - one man performance of Disney
4. Story boarding
5. Drawing it out by hand - 3 years
6. Sound/ sound foley
7. Experimenting with technology
8. Coloring process begins - red apple made of lipstick - tight budget
9. Cutting room floor - lots was left out
10. Ran out of money - got half a mil invested after showing banker first 10 mins of Snow White
11. Walt acted like a dictator - very hands on
12. Movie premier 

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