Film - Snow White and Shang Chi

 Patterns and trends

  • Repeated actors - DiCaprio , Tatum , Leto , Swift , White - Sells tickets, established fan bases - trust
  • Sequels
  • Seasonal releases - holiday timing
  • Franchise adaptations
  • Animation for kids
  • Repeated directors
  • Repeated genres
  • Hesmondhalgh - repetition reduces risk
  • Remakes
Film industry is dominated by the big 5 distributors

Big 5

1. Disney

2. Warner bros

3. Paramount

4. Universal

5. Sony

Film industry

1920s to 1960s - golden age 

1920s - industry has become more risk averse

Divide between mainstream companies and independent companies

Largest independents - Lionsgate, Amazon , Dreamworks

Small studios - co productions allow funding

Countries offer incentives to production companies 

  • Development - idea creation/ script writing
  • Pre production - pitching to other studios, director
  • Production - filming , hiring , set location
  • Post production - editing , sound
  • Distribution - marketing , consumption
Distribution and marketing

  • Teasers/ trailors - snow white 
  • Posters - superman 
  • Merch - stranger things
  • Movie wars - Barbie and oppenheimer 
  • Interviews - avengers 
  • Memes - wicked 
  • Word of mouth - zootropilus 2
  • Franchise collaboration - simpsons and fornite
Distibution and exhibition

1. Set tape
2. DVD
3. Blue ray
4. Netflix
5. Disney + - Netflix's first competition
6. Theatrical release ongoing

Streaming wars
Movies are still the most popular way to attract a new audience and restrain old audiences. However, there has been a rise in monthly subscriptions and cinemas feel abandoned and are in desperate need for consumers. They have decided to release all warner bros movies to attract people back to the cinema and regain their audiences back as they are in their desperate times. Streaming is replacing theatrical releases. Streaming services not tested yet. Film makers betrayed as they were designed for big screens. Upselling - VIP seats. Selling an experience e.g. the omniplexes

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