victorias blog

Question: How does the Shelter advert construct social and cultural attitudes towards wider issues?   The Shelter campaign focuses on the distress  caused to people who are facing poor housing conditions. The campaign aims to raise awareness about the  issues  of homelessness and to encourage anyone to seek help who may need it as the advert is  targeting anyone who is at the risk of becoming homeless. They also encourage people to donate to  the charity  so that they are able t o help others. The advert aims  to make the audience feel responsible for the  issues  of homelessness and that this issue involves everyone.  It also tries to make the audience feel empathy for the individuals who are  being affected  by this, encouraging donations.   Each photo on the advert has a  close up  of  everyone's  face , making the ad seem more personal and emotional.  It also creates a sense of realism wit...

  Digital convergence Long play More sales Bigger budget Goes around globally Makes the device more shareable How do media organisations, including through marketing, maintain a variety of audiences nationally and globally? Refer to Animal Crossing to support your answer. Macro Free updates  Game passes Appealing to a niche market Motivational model Merch Creator codes Loot boxes Trailors and teasers Seal of quality AC:NH Happy home designer Amiibo Collectables in game Pegi age rating is 3 Real time clock - extended play sessions Pocket camp Casual, core and hard core players - COVID caused hard core players Audie the fox - 3500 hours Portable Came out same day as doom - rivalry

  Popularity AC:NH Came out the same time as COVID Took years to make  creation Real time clock - extended play sessions Visit islands Socialize with villagers  MacroIsland Boredom Time to play Connect with others  Identity - self expression Escapism Routine David Gauntlett Our identity is shaped by the media we watch If you consumed a lot of old fashioned magazines, you would presume this stereotype of women that they are all housewives and mothers. Older representations tend to be more binary e.g. good and evil, man and women , hero and damsel Interactive media helps people express themselves Identity and animal crossing People who gain identity from the villagers they interact with - C.J Players can create custom patterns - BLM, pride, hongkong  Luigi Mangioni - protest costumes  In Mine craft, users have expressed themselves by creating a library full of books that have been banned in many countries and which tell the truth about what people need to hea...

  Motivational model 1. Action - Scorpion/ tarantula 2. Socialise - making new friends and visiting islands 3. Mastery - strategy, challenge - Golden tools 4. Achievements - Collect fish, bugs, fossils - museum 5. Immersion - Released in lock down so was an escape from reality, real time clock 6. Building and creativity - Building your own world Animal crossing has a universal audience Age rating One way to appeal to an audience is to keep the age rating low Pegi: - 3,7,12,15,18 - Have to legally declare in app purchases - Animal crossing is rated 3 but still isn't the safest game to play -  weird people joining Types of player 1. Casual - irregular play, phone games, free to play - intended audience for animal crossing, hybrid functionality 2. Core - regular play, fans, not serious or competitive - Ninetendo allows time travel 3. Hard core - extended play sessions, regular, obsessive - Due to covid Hearts of Iron 4 - Hard core  -PC -Extended play sessions -Mastery + stra...

Similarities: -They are both campaigning for something  -Challenge stereotypes - Diverse models: Disability, not white - Trying to spread a positive message Differences: - Dove is showing the reality of something - Man in RI seems more put together and less chaotic image -RI uses a studio as a background -RI model looks more presentable -RI focus more on who the person is behind the advert      

 Xbox game pass price increase old price - £15 Xbox game pass site closed due to peoples anger and them cancelling their subscriptions.`

  Basic context 1. Date created - April 14th 2001 2. Creator - Katsuya Eguchi, Hisashi Nogami 3. Copies sold - over 48 million - 1/3 attachment rate 4. Announcement - March 2020 covid 5. Reception - Huge success Macro Nintendo  Japanese, Kyoto, household names worldwide Sold 5.5 billion games Estimated value of 55 billion - less than Sony and Microsoft Animal crossing - 14th highest selling video game of all time  Released to critical acclaim, 90/100 on review aggregator site, Metacritic

 The good mother stereotype Mothers are expected to always do everything around the house e.g. feed the children , clean the house and wash up. They are presented as very independent people and are resilient even when there children and their family dont appreciate them. They are supposed to be very gentle with their children and show them lots of love. Associating your product with an ideology is called associative advertising. People dont care about what the product contains itself, they want to know what it does to your skin and body and how it makes you look after using the product. Dove is connected with the idea of having a positive body image, why is why they use associated advertising.   Media language: The camera angle is a wide shot, showing the entire family so that this advert is not trying to cover anything up, and wants the audience to see all of the chaos that is happening. The mother is not all dressed up with lots of makeup on, as it does not matter if she loo...

 Hashtags and what they connote - Hashtags are used to campaign something and to try to spread a message about something. They represent what your beliefs are about something and how you feel about it. The hashtag invites anyone in the campaign who has the same beliefs as you and who wants to help spread awareness. They can also be used for people who the hashtag is aimed at and who is may be trying to help. Other people can spread the hashtag around, making people feel heard and spoken up about. Composition and layout - The hashtag is in the bottom of the frame, which is the last thing that the readers will see so that it grabs their attention at the end. The absence of a product image - Demonstrates how dove are selling a lifestyle rather than an individual product. The language of the hashtag and its connotations - The messages in a hashtag are very powerful, to make sure that they have an effect on people. They will contain very strong and dominant words, to gain the readers at...

 

 Macro Industry The personal hygiene market size was valued at $64.4bil in 2021 and is expected to grow more than 5% from 2021-2026 Revenue in the beauty care market was valued at  $571.10bn in 2023 and is expected to grow annually by 3.8% Personal hygiene products played huge role in COVID 19 and sales still remain elevated Rising inflation is contributing to sector value increases due to the rising cost of raw materials 37.5% of total revenue will be generated through online sales by 2023 in the beauty market Dove advertising This advert is associated with the colour pink a lot, which is a very feminine colour. This then creates a very stereotypical image of women by assuming that pink is the 'women' colour and that is what they are associated with. The hair and makeup have been done in this photo, which represents how women are expected to always look presentable. This creates the idea that after a hard, long day, men should be coming home to their beautiful wives. The woma...