Intertextuality and the hashtags

 Hashtags and what they connote - Hashtags are used to campaign something and to try to spread a message about something. They represent what your beliefs are about something and how you feel about it.

The hashtag invites anyone in the campaign who has the same beliefs as you and who wants to help spread awareness. They can also be used for people who the hashtag is aimed at and who is may be trying to help. Other people can spread the hashtag around, making people feel heard and spoken up about.

Composition and layout - The hashtag is in the bottom of the frame, which is the last thing that the readers will see so that it grabs their attention at the end.

The absence of a product image - Demonstrates how dove are selling a lifestyle rather than an individual product.

The language of the hashtag and its connotations - The messages in a hashtag are very powerful, to make sure that they have an effect on people. They will contain very strong and dominant words, to gain the readers attention and help spread awareness about something.