Video game assessment

 Digital convergence

  • Long play
  • More sales
  • Bigger budget
  • Goes around globally
  • Makes the device more shareable
How do media organisations, including through marketing, maintain a variety of audiences nationally and globally? Refer to Animal Crossing to support your answer.

Macro

  • Free updates 
  • Game passes
  • Appealing to a niche market
  • Motivational model
  • Merch
  • Creator codes
  • Loot boxes
  • Trailors and teasers
  • Seal of quality
AC:NH

  • Happy home designer
  • Amiibo
  • Collectables in game
  • Pegi age rating is 3
  • Real time clock - extended play sessions
  • Pocket camp
  • Casual, core and hard core players - COVID caused hard core players
  • Audie the fox - 3500 hours
  • Portable
  • Came out same day as doom - rivalry

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