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 The good mother stereotype

Mothers are expected to always do everything around the house e.g. feed the children , clean the house and wash up. They are presented as very independent people and are resilient even when there children and their family dont appreciate them. They are supposed to be very gentle with their children and show them lots of love.

Associating your product with an ideology is called associative advertising. People dont care about what the product contains itself, they want to know what it does to your skin and body and how it makes you look after using the product. Dove is connected with the idea of having a positive body image, why is why they use associated advertising.

 

Media language:

The camera angle is a wide shot, showing the entire family so that this advert is not trying to cover anything up, and wants the audience to see all of the chaos that is happening. The mother is not all dressed up with lots of makeup on, as it does not matter if she looks presentable or not, since that is not what this advert is about. The title says 'real beauty' , suggesting that the real beauty of this advert is having three children that seemed to be very loved, instead of focusing it on the mother and her 'perfect' life. The fridge in the background has been left opened , to show that the mother does not have time to be cleaning up all of the time, and that having three children is not easy.

Media representation:

This image is showing the world that this family have a chaotic life and it is not perfect, but it shows the real beauty of this family and how the mother still makes it work. There is also no man mentioned in this advert. This goes against the typical stereotype of a women that they always need to rely on a man, but showing the mothers independance and her capability with her children. Positive representation in this image as the chaos has been normalized and the children look happy and cared for.