Gaming audience and identity

 Motivational model

1. Action - Scorpion/ tarantula

2. Socialise - making new friends and visiting islands

3. Mastery - strategy, challenge - Golden tools

4. Achievements - Collect fish, bugs, fossils - museum

5. Immersion - Released in lock down so was an escape from reality, real time clock

6. Building and creativity - Building your own world

Animal crossing has a universal audience

Age rating

  • One way to appeal to an audience is to keep the age rating low
Pegi:

- 3,7,12,15,18

- Have to legally declare in app purchases

- Animal crossing is rated 3 but still isn't the safest game to play -  weird people joining

Types of player

1. Casual - irregular play, phone games, free to play - intended audience for animal crossing, hybrid functionality

2. Core - regular play, fans, not serious or competitive - Ninetendo allows time travel

3. Hard core - extended play sessions, regular, obsessive - Due to covid

Hearts of Iron 4

- Hard core 

-PC

-Extended play sessions

-Mastery + strategy

-Niche audience 

-Independent game - small budget

Fortnite

- Universal appeal

- Appeals to all gamers 

Audience and identity

Maintaining audiences

  • Player motivation - appeal to mass audience, target a niche
  • Lower the age rating so theres a wider audience of people playing
  • DLC'S - happy home paradise
  • Pay people to play their game - sponserships and donations
  • Merch 
  • Franchise collaboration - AC and monopoly, fortnite and lego
  • Good competition 
  • Memes - viral word of marketing
  • Esports - hard core players 
  • Streamers 
  • Types of gamers 
  • Free to play
  • Good games - seal of quality
  • Marketing - teasers and trailers - trailer reaction - E3 and gaming conventions 
  • Hype
  • Ninetendo direct
Animal crossing gradnma

Audie the fox- amiibo figure 25£

3500 hours









Comments

Post a Comment

Popular posts from this blog

The MCU - Action, Representation and Shang Chi

 MCU - Marvel cinematic universe  Disney bought MCU in 2009 which has many rising films such as iron man, the hulk.  Sony had the chance to buy to almost every marvel character for $25 million but only bought spider man for $7 million Key Macro Facts 1.  Marvel cinematic universe 2. Was worth $4 billion when they bought it 3. Worth $54 million 4. Spiderman copyright 5. Have cross media convergence such as TV shows, video games -  every product promotes the next product - self marketing machine 6. 6 phases 7. phase 3 ended with end game in phase 4 its viewership started to decline - Shang Chi is the start of phase 4 Shang Chi Trailer Typical: - CGI - Action heavy Not typical: - Proper in depth representation - Chinese culture/ immigrant experience - Character driven - £432 million worldwide box office - 1973 comics inspired by Bruce Lee - The villain was called the mandarin and a lot of Chinese people thought it was a stereotype -The ten rings that gave him his p...
Read more

Advertising Industry

Image
 Macro Industry The personal hygiene market size was valued at $64.4bil in 2021 and is expected to grow more than 5% from 2021-2026 Revenue in the beauty care market was valued at  $571.10bn in 2023 and is expected to grow annually by 3.8% Personal hygiene products played huge role in COVID 19 and sales still remain elevated Rising inflation is contributing to sector value increases due to the rising cost of raw materials 37.5% of total revenue will be generated through online sales by 2023 in the beauty market Dove advertising This advert is associated with the colour pink a lot, which is a very feminine colour. This then creates a very stereotypical image of women by assuming that pink is the 'women' colour and that is what they are associated with. The hair and makeup have been done in this photo, which represents how women are expected to always look presentable. This creates the idea that after a hard, long day, men should be coming home to their beautiful wives. The woma...
Read more