Advertising Industry

 Macro Industry

• The personal hygiene market size was valued at $64.4bil in 2021 and is expected to grow more than 5% from 2021-2026
• Revenue in the beauty care market was valued at  $571.10bn in 2023 and is expected to grow annually by 3.8%
• Personal hygiene products played huge role in COVID 19 and sales still remain elevated
• Rising inflation is contributing to sector value increases due to the rising cost of raw materials
• 37.5% of total revenue will be generated through online sales by 2023 in the beauty market

Dove advertising

This advert is associated with the colour pink a lot, which is a very feminine colour. This then creates a very stereotypical image of women by assuming that pink is the 'women' colour and that is what they are associated with. The hair and makeup have been done in this photo, which represents how women are expected to always look presentable. This creates the idea that after a hard, long day, men should be coming home to their beautiful wives. The woman in this photo seems to be less sexualised compared to women nowadays, which shows how things like social media have changed the way that women are viewed by the rest of the world. She is also sat in the bath on the phone, which creates the stereotypical image of women by assuming that they sit at home all day and do nothing whilst the men are at work.