victorias blog

  Advertising - A way of spreading the message about something and getting it to reach the right audience. It involves making the product want to be bought buy the consumers. It is a growing industry, however there has been a drop on the money spent on it over the last few years in print advertising.

 Animal Crossing(Game) Radio One Breakfast Show(Radio) Shang-Chi and Snow White(Film) Making Media Production - Creating and filming  Distribution - Advertising the media Consumption - Using production Animal Crossing Trailer Reaction Creativity Socialising Identity Escape Video game Industry Context Macro Younger then television 70s and 80s Arcade games Donkey Kong, Pacman, Pong Game industry is bigger than all the film industry combined - very expensive Consumer game software market in 2021 was £4.28bil - grown by 11.4% Gaming consoles Nintendo and Sony dominate console market Microsoft losing battle , dominate PC space - windows Handheld remain universally popular - Switch 153mil Nintendo Switch Portable - Handheld Connects to tv Versatility Exclusive Nintendo games Relatively cheap Consumers as prosumers

 Albert bandura- Media effects model Media has control over the way that we think and behave The mass media are powerful and oppressive, injects messages into everything we consume Made in the 60s when tvs were coming in, panic about the government  Bobo doll experiment is not reliable as there should be a wider group of people doing it and everybody is different and reacts differently to certain things. Blumer and Katz- Uses and gratifications Theory We use the media more than it exploits us 1.Personal identity 2. Information 3. Entertainment - instagram reels 4.Social interaction - facetime

    How is media language used to represent gender in this image Media language represents women in this image as very sexual. as the women in this photo is wearing red lipstick and her dress doesn't have that much coverage which suggests that women are always giving their body away. It is creating a stereotypical image of men as this man is presented as very powerful and dominant as it looks like the women is relying on him. He also looks successful as he is dressed very smart, creating the idea that the men are the hard working ones and women are very reliant on them to bring in all the money. The background of this image is also a big city, suggesting that the man has giving all this to the women so she can do anything he wants her to. The way the women is leaning into the man is presenting her as a very dependent person on others, suggesting she cannot do anything for herself. The angle of this photo is also at eye level and the man is the one who is looking at the camera ...

  Search trends-2025 Social media Sports - gambling News - Fox news, Trump - clickbait news Games Online shopping Reliance on subscription services Clay shirky Shirky is arguing that there is no longer a traditional passive audience, and people like to be more proactive and getting engaged. People now begin to feed back from their media and spread it around. Film and television industry- Disney Pixar Marvel Disney on ice Conglomerate- Business corporation formed by purchase of other businesses Global conglomerate- As above, with businesses in more than one country Horizontal vs vertical integration Horizontal integration- when a company buys rivals, for example Disney buying Pixar Vertical integration- when a company buys other companies that do part of its business- Disney, Buena Vista, Disney + Remakes and franchises Minimize risk Sequels Repetition - stars, genres, narratives - superhero films, romance, fairy tales, war Big hits to cover the cost of failure Industries try and im...