Evolving Media - Gaming Industry and Animal Crossing

  •  Animal Crossing(Game)
  • Radio One Breakfast Show(Radio)
  • Shang-Chi and Snow White(Film)
Making Media

  • Production - Creating and filming 
  • Distribution - Advertising the media
  • Consumption - Using production
Animal Crossing Trailer Reaction

  • Creativity
  • Socialising
  • Identity
  • Escape
Video game Industry Context

Macro
  • Younger then television
  • 70s and 80s
  • Arcade games
  • Donkey Kong, Pacman, Pong
Game industry is bigger than all the film industry combined - very expensive
Consumer game software market in 2021 was £4.28bil - grown by 11.4%

Gaming consoles
  • Nintendo and Sony dominate console market
  • Microsoft losing battle , dominate PC space - windows
  • Handheld remain universally popular - Switch 153mil
Nintendo Switch
  • Portable - Handheld
  • Connects to tv
  • Versatility
  • Exclusive Nintendo games
  • Relatively cheap
Consumers as prosumers

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