audience

 Albert bandura- Media effects model

  • Media has control over the way that we think and behave
  • The mass media are powerful and oppressive, injects messages into everything we consume
  • Made in the 60s when tvs were coming in, panic about the government 

Bobo doll experiment is not reliable as there should be a wider group of people doing it and everybody is different and reacts differently to certain things.

Blumer and Katz- Uses and gratifications Theory

  • We use the media more than it exploits us
1.Personal identity

2. Information

3. Entertainment - instagram reels

4.Social interaction - facetime

Comments

Post a Comment

Popular posts from this blog

The MCU - Action, Representation and Shang Chi

 MCU - Marvel cinematic universe  Disney bought MCU in 2009 which has many rising films such as iron man, the hulk.  Sony had the chance to buy to almost every marvel character for $25 million but only bought spider man for $7 million Key Macro Facts 1.  Marvel cinematic universe 2. Was worth $4 billion when they bought it 3. Worth $54 million 4. Spiderman copyright 5. Have cross media convergence such as TV shows, video games -  every product promotes the next product - self marketing machine 6. 6 phases 7. phase 3 ended with end game in phase 4 its viewership started to decline - Shang Chi is the start of phase 4 Shang Chi Trailer Typical: - CGI - Action heavy Not typical: - Proper in depth representation - Chinese culture/ immigrant experience - Character driven - £432 million worldwide box office - 1973 comics inspired by Bruce Lee - The villain was called the mandarin and a lot of Chinese people thought it was a stereotype -The ten rings that gave him his p...
Read more

Advertising Industry

Image
 Macro Industry The personal hygiene market size was valued at $64.4bil in 2021 and is expected to grow more than 5% from 2021-2026 Revenue in the beauty care market was valued at  $571.10bn in 2023 and is expected to grow annually by 3.8% Personal hygiene products played huge role in COVID 19 and sales still remain elevated Rising inflation is contributing to sector value increases due to the rising cost of raw materials 37.5% of total revenue will be generated through online sales by 2023 in the beauty market Dove advertising This advert is associated with the colour pink a lot, which is a very feminine colour. This then creates a very stereotypical image of women by assuming that pink is the 'women' colour and that is what they are associated with. The hair and makeup have been done in this photo, which represents how women are expected to always look presentable. This creates the idea that after a hard, long day, men should be coming home to their beautiful wives. The woma...
Read more