crail intro- industry

 Search trends-2025

  • Social media
  • Sports - gambling
  • News - Fox news, Trump - clickbait news
  • Games
  • Online shopping
  • Reliance on subscription services

Clay shirky

Shirky is arguing that there is no longer a traditional passive audience, and people like to be more proactive and getting engaged. People now begin to feed back from their media and spread it around.


Film and television industry- Disney

  • Pixar
  • Marvel
  • Disney on ice

Conglomerate- Business corporation formed by purchase of other businesses

Global conglomerate- As above, with businesses in more than one country

Horizontal vs vertical integration

Horizontal integration- when a company buys rivals, for example Disney buying Pixar

Vertical integration- when a company buys other companies that do part of its business- Disney, Buena Vista, Disney +

Remakes and franchises

Minimize risk

  • Sequels
  • Repetition - stars, genres, narratives - superhero films, romance, fairy tales, war
  • Big hits to cover the cost of failure
  • Industries try and impose scarcity especially through copyright laws
  • Eternals 

Vault Disney

  • Brand - artificial demand

Daily Mail

Repeated narratives

  • Royals - Will + Harry, Andrew
  • Sex - scandals
  • Sexualised women
  • Celebrities - negative
  • Positive - ideology 

Hit articles

  • Epstien - 

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