Ownership - the 4 key groups of people who own newspapers 1. DMGT(The Daily Mail General Trust). - Owned by Viscount Rothmere - Daily Mail, Mail on Sunday, Metro, i 2. News International - Owned by Rupert Murdoch - The Sun, The Telegraph, Sunday Times 3. Reach PLC - Daily Mirror, Sunday Mirror, The people, The Daily Express - Left and right wing newspapers 4. The Scott Trust - The Guardian and The Observer Audiences and Newspapers Newspapers target specific audiences based on their political leaning. For example, a Tory is more likely to pick up a newspaper from The Daily Mail, and someone from Labour is more likely to pick up a newspaper from The Daily Mirror. 20 years ago, over 9 million copies of newspapers were being sold each day. This was because they were only printed out and you could not get them online, so this was the only way that people could access the media each day and know what is going on around the world. Now, under 3 million copies of newspapers are being sold...