The MCU - Action, Representation and Shang Chi
MCU - Marvel cinematic universe Disney bought MCU in 2009 which has many rising films such as iron man, the hulk. Sony had the chance to buy to almost every marvel character for $25 million but only bought spider man for $7 million Key Macro Facts 1. Marvel cinematic universe 2. Was worth $4 billion when they bought it 3. Worth $54 million 4. Spiderman copyright 5. Have cross media convergence such as TV shows, video games - every product promotes the next product - self marketing machine 6. 6 phases 7. phase 3 ended with end game in phase 4 its viewership started to decline - Shang Chi is the start of phase 4 Shang Chi Trailer Typical: - CGI - Action heavy Not typical: - Proper in depth representation - Chinese culture/ immigrant experience - Character driven - £432 million worldwide box office - 1973 comics inspired by Bruce Lee - The villain was called the mandarin and a lot of Chinese people thought it was a stereotype -The ten rings that gave him his p...




Great, thanks!
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